Canada has high standards for greatness. We celebrate our differences, stand up for what matters, and come together to share good times every chance we get. From the great outdoors to the great people who have chosen Canada as their home, UP is inspired by the unique spirit that defines our country. We’re setting the standard for Canadian cannabis with bold promises, like our 20% or higher THC guarantee. And we’ll never stop pushing for greatness. Because, just like the Canadians that inspire us, we know that’s what it takes to reach our goal of becoming Canada’s Cannabis. UP promises to offer Canadians a steady line of 20% + THC products.

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